HCA unveils new logo and strategic plan
The Hamilton Conservation Authority (HCA) is pleased to announce the launch of its new strategic plan and corporate logo. HCA revealed the document with its new logo at its December Board of Directors meeting where the new plan and logo were presented and approved.
The new Strategic plan spans a 5 year period from 2019 – 2023 and will guide the HCA in the five key priority areas of Organizational Excellence, Water Management, Conservation Area Experience, Education & Environmental Awareness and Natural Heritage Conservation. The plan was developed through an extensive consultation process resulting in a new vision, mission and logo.
A major aspect of the development of the strategic plan was the creation of a new logo and visual identity for the HCA which was created in-house by the HCA Graphic Artist.
The logo captures the essence of the HCA, combining elements of nature, wildlife, water, land and the Niagara Escarpment. The green leaf highlights our commitment to nature with the blue representing wetlands and the flow of water through our watershed, from headwaters, to Hamilton Harbour and Lake Ontario. The brown conveys the land and the Niagara Escarpment. This all connects us to the communities we represent. The overall bird shape represents the variety of wildlife present in our natural areas and opportunities to experience the watershed through education, stewardship and recreation.
Our new visual identity will be introduced strategically over the next few years and the public will likely see both logos in use for some time as current branded materials are replaced. It will begin to appear immediately on digital formats, including HCA websites & social media. Over time, it will be phased into printed materials and capital assets such as signs and uniforms to complete the transition to the new logo.